المنتجات الصديقة للبيئة كآلية لتبني المسؤولية البيئية لمنظمات الأعمال : دراسة حالة شركة سامسونج للإلكترونيات

الملخص EN

In an environment governed by intense competition and economic turmoil from global crises, it has become imperative for business organizations to move towards attention and commitment to environmental responsibility, if the adoption of environmental management systems is necessary to ensure the continuity of the organization and improve its economic performance, as well as to preserve its image in the environment in which it is located.

Green production is one of the modern approaches and a contemporary trend that works to provide environmentally friendly products in order to achieve business sustainability, protect the environment and preserve human health.

We aim through this study to identify the importance of Samsung Electronics adopting environmental responsibility towards society, and how it was able to establish the concept of environmental responsibility as a modern administrative method, and an economic necessity aimed at protecting society and the environment from the manifestations of the spread of pollution, and the study concluded that Samsung Electronics provided a lot In the field of environmental protection in its programs and performance to preserve the earth and environmental life in the belief that social, economic and environmental responsibility are the basic elements that constitute sustainable management