Hollywood cigarettes: how American cinema promotes smoking among young Algerian cinephiles

الملخص EN

The present study reveals the implications of onscreen smoking on young Algerian Cinephiles.

it argues that media consumed by Algerians prompt a desensitization towards smoking and recruit more adolescent smokers.

the study deploys a mixed methodology via conducting a survey to reveal the onscreen-smoking exposure rates.

it lunches an analysis of a cross-compared list of top 10 popular action films viewed by Algerians on MBC channels, Egybest and Netflix during the last decade using content analysis.

it also employs Mise-en-scène analysis of several scenes to account for tobacco product placement in movies.

the study concludes that excessive exposure to onscreen-smoking is a major cause of smoking initiation among Algerians.