العلاقات العامة : أهم التحولات في الويب 2.0

الملخص EN

The article highlights the most important transformations of public relations due to the rapid changes brought by the technological revolution and its accompanying transformation in communication models due to integration into the web environment.

it paved the way for Web 2.0 as a new philosophy and method for providing internet services based on the interactive principle of a new relationship between an organization and its audience based on equality.

a relationship that transforms the internet from a mere passive recipient to a mediator in light of the increasing trend of the content industry and the multiplicity and diversity of media and social networks.

involving influencers in PR 2.0 campaigns and activities has become the cornerstone of building organization's strong communication strategies.