سيميائية الإعلان للأفلام الوثائقية الجزائرية : "العالم المفقود" أنموذجا

الملخص EN

This study aims to search for the technical methods adopted in documentaries trailers and the implicit ideas that they promote, after they have become an imperative imposed by modern communication technologies.

To achieve this, the Algerian documentary film "The Lost World" was chosen, the content of which was analyzed using the semiotic analysis tool.

The results revealed the magnification of the artistic methods used in it in order to promote a set of implicit ideas with a scientific and human dimension about the wildlife of animals in the Algerian desert, perhaps the most important is gathering as many animals as possible in the trailer to impress the viewer about animal diversity which is characterized by Algerian desert.

Variation of the shots among the single, double or triple mode in order to create watching, aesthetic and adaptation with the nature of the animals movement and other constituent elements for shots.

Rely on soundtrack that express the quiet life in the desert and the dangerous surprises which can happen at the same time from predation shots between animals as well as the abusive practices of human beings on them