أثر أبعاد جودة الخدمات السياحية الفندقية في استقطاب الزبون : حالة عينة من الزبائن الفنادق السياحية لولاية سعيدة

الملخص EN

The study aims to highlight the impact of the quality of hotel tourism services in attracting the customer to the tourist hotels for a happy state with the existence of independent variables represented "tangibility, reliability, response, safety, empathy" and the dependent variable representing customer attraction, by analyzing 120 questionnaires where we processed the data using modeling equations With the help of the Smart PLS program, the field results showed that all dimensions of the quality of hotel tourism services have a positive effect on attracting customers.