المقاولة الحرفية و إشكالية تنمية الإبداع في عصر العولمة

الملخص EN

This research aims to discuss the challenges facing the craft enterprise during its work, to develop creativity in the modern age, which aims to push the enhancement and development of the craft product.

it concluded that this role is contested by the craftsman's desire to preserve earnestly the cultural heritage from one, and creativity, inspired, and employed on the other one, in addition to the fact that the creative craftsmen in society vary among themselves in understanding, perception and formation, moreover, they have to keep up with the new of globalization and social transformations.

with their assertion that the whole matter in the end, depends on the use of modern technology.