إدارة التوزيع الدولي و أثرها في تحقيق الميزة التنافسية للمؤسسات الصغيرة و المتوسطة في الجزائر : دراسة حالة مؤسسة حدائق الزيبان ببسكرة

الملخص EN

The study aimed at identifying the impact of the international distribution managing in its dimensions (directly, indirectly) in achieving competitive advantage of small and medium enterprises, The field study was dropped on the Zayban Gardens Institution, The study also aimed to focus on the basic concepts related to the international distribution, and the competitive advantage.

small and medium enterprises.

In order to achieve the right objectives, the study was conducted on a sample of (40) employees from various departments and directorates, the study reached the following result: There is a statistically significant correlation for each of (the direct distrubition dimension, the indirect distribution dimension) in achieving the competitive advantage in the Study institution.