الوظائف الأساسية والثانوية للعلامة التجارية

الملخص EN

This article treats the multiple functions of a trademark and the possibility of a link between them, as a trademark has two principal functions to distinguishing between products offered on the market, and to ensure the identity of the one origin or source for the product.

it also performs secondary functions, it provides a guarantee of the quality of the products, it encourages and promotes free and fair competition, and develop consumer awareness, the mark performs a publicity function of advertising to the goods which carrying, through the means of advertising, such as television, newspapers, ….

and finally the mark is a tool for marketing of goods and stimulate sales, because it works as a creative and silent saler.