الإبداع الإداري في منظمات الأعمال بين النظرية والتطبيق

الملخص EN

Administrative creativity is considered one of the most important specialized and successful areas, whether in building strategies or plans, in creating methods and systems, in organizing the skills and capabilities of the workforce, or in updated responses to the needs of the organizational environment in terms of goods and services.

in addition when an institution devises a new method for applying management theory and obtains good results, it is an innovation and creativity in itself.