السلوك التنظيمي للفرد ودوره في تحقيق الكفاءة والفعالية داخل المنظمة

الملخص EN

The focus of organizational behavior constitutes a fundamental role in the efficiency and effectiveness of individual and group behavior as a cultural product of the format of the organization through the availability of a set of values, customs and traditions and behavioral norms that highlight the organization as a whole, and that is what directs the behavior of employees to achieve the organization’s effectiveness and reach their goals ruler.

the organizations today are dealing with a new situation, which imposed the promotion and development of cultural coordinated by the broad path of organizational behavior and social action, and the goal of all this access to the effectiveness and efficiency within the organization and control in the act, and the ability to act in a collective manner.

as a social organization entity, the study of individual behavior inside is not outside the interactive relationship with other individuals, here’s behavior it becomes a social act of social relations controllers.