Multimedia instruction and retention : case study

الملخص EN

This present paper revolves around a study of first year undergraduate students of English language.

it looks at the use of multimedia instruction to teach British culture.

the purpose of this study is to find out the effect of using multimedia materials on students’ learning of the British cultural knowledge in general and on their memory retention precisely.

to this end, a quasi-experiment of two equivalent groups was conducted, one is experimental and the other is control.

the lessons were given using multimedia materials to the experimental group, while the other control group was given the same lessons using the traditional method of teaching.

the analyzed results reveal that first-year undergraduate students, over the course of one semester, can significantly improve their overall knowledge and show more recalling of the input.