Marketing tourism in Algeria through the media and its relationship to the development of the national economy

الملخص EN

In this analytical study, we will address the subject of marketing for the tourism sector in Algeria, and the extent of the contribution of the media of various kinds to the revitalization or stagnation of this sector.

considering that tourism is an important economic resource to bring profits and raise the national product, hence the need to evaluate the media coverage of this sector and understand its weaknesses and the reasons leading to the lack of an integrated strategy to promote tourism in Algeria as well as the effects resulting from this is in addition to identifying the shortcomings and active factors in them, then identifying a mechanism that can be applied on the ground to overcome the shortcomings witnessed by the tourism sector, by proposing a number of remedial methods not only at the level of traditional media, but through new media.