إطار مقترح لنموذج أعمال منظمات القطاع العام في عصر التحول الرقمي وفقا لمنهجية نموذج الأعمال "Canvas"

الملخص EN

The study aimed to present the concept of the business model in the reality of public sector management, and to conduct an experimental context; to understand the business model innovation practices in public sector organizations.

the study used the qualitative research approach to conceptualize the business model using the canvas business model methodology, as a tool for building a proposed framework for a business model.

it fits the business environment of the public sector organization, relying on the triple research tool for data collection: semi-structured interviews, for general managers, focus groups, for practitioners and academics, and a workshop for ministry employees.

the study reached the development of a new tool called the business model of public service institutions, as a modified version of the original canvas business model, and expresses a representation of the ministry of interior's business model, in all dimensions, the model that has the capabilities affecting the formation of public value.

the study recommended adopting the logic of public value, by applying the proposed business model, and developing the ministry of interior's business model based on the patterns and components of the characteristics of the value provided to the stakeholders who benefit from the ministry's services.