أثر التركيز على العملاء في بناء التفوق التنافسي من وجهة نظر عينة من عملاء بنك القرض الشعبي الجزائري CPA-بسكرة

الملخص EN

The study aimed to determine the impact of customer ficus on building competitive superiority for the opinions of sample of CPA bank's customers-Biskra.

to achieve this goal, a questionnaire was distributed to a random sample of the bank's clients, and the data was processed using the SPSS program.

the study concluded that there is a statistically significant effect of customer focus in building the competitive superiority of the studied bank.