The role of smart phones television applications on binge watching among Egyptian youth : a survey study

الملخص EN

Nowadays, a new innovation is being introduced to the public every day and technology has changed the way people use, watch and view television content.

it allowed viewers to be in charge of their own viewings in terms of content, time, location and devices used.

the popularity and increase use of streaming television smartphone apps such as Netflix, Amazon video, Shahid, and etc.

have contributed to a specific mode of television viewing called “binge-watching”.

Conlin et al.

(2016) defined binge-watching as “the act of consuming multiple episodes of the same television show in one sitting”.

Merikivi et al., (2020) defined it as the ‘consumption of more than one episode of the same serialized video content in a single sitting at one’s own time and pace’.

as there is an increase in the number of individuals that watch back-to-back episodes in a single sitting there has been recent popularity in this research topic.

thus, this study aimed at identifying and understanding the role of binge-watching in smartphone television applications that are available to the Egyptian youth.

moreover, it employed two main theories ; third person effect and diffusion of innovation theory.

to understand two important goals ; first, the perceived and actual influence of binge-watching on smartphone television applications and second, to understand the rate of adoption and type of adopters of these smartphone television applications.

the study is based on quantitative research, where survey method was used.

an online questionnaire was distributed among a representative sample to measure their binge-watching behavior, and their use of smartphone television applications.

population of the study is represented in all types of youth who are active smartphone television application users.