The role of applying green human resources management practices in achieving the differentiation strategy in five-stars hotels in Alexandria: exploratory study

الملخص EN

Differentiation strategy in hospitality management is refers to the process of creating a unique and distinctive image for hotels and hospitality industry.

particularly, green human resource management (GHRM) was could involve implementing environmentally sustainable practices throughout the organization, and it's important to note that this strategy should be integrated in the overall management of the hotel to ensure the success of the initiative to be able to competition and achieve the hotel's goals.

therefore, this study aims to verify the effect of applying (GHRM) practices, to achieve the differentiation strategy through green environmental practices for managers and employees.

to determine the study population, to achieve the aim of the study, a questionnaire was designed and distributed to a random sample of employees in five-star hotels in Alexandria, which numbered 9 hotels, a total of 312 forms valid for analysis out of 340 forms, with a response rate about 91.7% of a total sample.

the study also found a positive relationship between applying (GHRM) and achieving differentiation strategy for continuous development and improvement, which confirms the need to apply green environmental practices to increase competitiveness and achieve differentiation strategy among the study sample, study's advice the application of technology to the processes of hiring, choosing, and rating employee performance, with a relationship between evaluation and the provision of rewards and incentives to encourage staff to engage in environmentally friendly behavior more widely, focusing on differentiation strategies, which draw attention to personnel assets in enhancing competitive advantage through performance, service, and product quality.