Contribution of knowledge and awareness at the development of a country's Islamic banking : evidence from Malaysia

الملخص EN

Exploring growth key factors surpasses the need of developing Islamic banking, to enhancing a country's economy as this industry is real-economy-linked.

In this paper, knowledge and awareness importance are examined by exploring and analyzing Malaysia's case considering IFDI-2021.

Malaysia as top developed country in IFDI, is ranked first in awareness and knowledge.

It is a leader educator, an expert and professional former in this field and has established crucial research institutions currently upholding the industry.

In addition to legal framework and governance, Marketing Islamic banking products and developing Islamic institutions, are enhancing acceptance, understanding and rising awareness in Malaysia.

Thereupon, knowledge-based-marketing is essential, and addressing the awareness gap is a must towards developing Islamic banking.