Achieving competitive advantage through porter's generic competitive strategies: Wal-Mart case study

الملخص EN

Michael Porter presented three generic strategies namely cost leadership, differentiation, and focus that a firm can use to overcome the five forces and achieve a competitive advantage.

this study discussed the role of porter’s generic strategies on Wal-mart’s competitive advantage.

as the descriptive and analytical approach was used to address the problem of the study.

a company like Wal-mart stores, Inc (referred to as Walmart henceforth) is a wholesale / retail business that operates through: Walmart US, Walmart international and Sam’s club, and operates in a highly competitive industry; it has integrated some strategies that enable the company to compete effectively.

the purpose of this article is to analyze Wal-mart's competitive advantage and explain how it has achieved a competitive advantage through its strategies, knowledge and resources.