التحليل السيميولوجي للإشهار التلفزيوني : "المخدرات تفقدك أغلى ما تملك" في قناة العربية أنموذجا

الملخص EN

Advertising is the perfect space for the consumer to provide him with various information that saves his time, his efforts, and his thinking in getting what he wants, and in recent decades the publicity has won the lion's share of television in its broadcast to the public because of the multiple artistic characteristics that distinguish the latter from other media, and the degree of conviction that the producer expects by addressing the largest segment of the public to attract their attention on an effective psychological basis, the idea of flashing is based mainly on its ability to represent reality and re-establish Produced.

Publicity sweeps a wide area of the time of broadcasting of various television stations, and in order to gain the satisfaction of the audience, the advertiser follows a number of steps in the design of his advertising campaign, to appear in the proper image we see on television, in order to convince and influence the different audiences and deliver the intended communication messages.

In order to understand and understand the objectives of channels, television advertising containing hidden messages and various connotations must be analysed using semiotic analysis, which is a strategic measure aimed at exploring the construction units of the communication format.