الاتصال السياحي : محاولة لإعادة أشكلة المفهوم، و تمحيص في ترابطاته المعرفية

الملخص EN

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The concept of "touristic communication" has been widely used in recent years by professionals of economic sector.

This concept also began to form scientifically through research, seminars and scientific forums.

Where did the complexity of this concept appear, which requires a series of reflections and questions; Accordingly, this research paper discusses the concept of touristic communication by presenting a deconstructive reading that discusses communication first as a social process, then discusses tourism as a phenomenon and social practice, to finally examine the cognitive daring that produced this concept expressing a new field of knowledge known as “t touristic communication”.