أثر تكنولوجيا المعلومات و الاتصالات على أداء مبيعات شركة نون للتجارة الإلكترونية

الملخص EN

The study aims to identify the operations of an information technology (IT) system and its impact on sales performance.

to verify the existence of a relationship between sales performance and the sales information management (SIM) system, a survey was conducted at the noon branch in the kingdom of Saudi Arabia, and a secondary online research was conducted.

the study analyzes the behaviors, technology and operations that allow data to be collected from noun's operations and field operations.

to achieve this, an analysis of 15 electronically distributed questionnaires to a sample of noun sales representatives and five interviews through zoom technology with the company's managers was conducted, and an analysis of data related to various studies included in previous studies was conducted.

a set of results were reached, the most important of which : SIM is a sophisticated system in its basic properties, and without the help of IT, the company's management cannot work effectively.

with the help of IT, decision-makers can develop targeted marketing strategies to achieve the company's goals, and the results of the survey and studies have proven that sales information technology has an impact on sales performance through online marketing.