أثر برامج ولاء العملاء على المركز التنافسي للشركات الصناعية: دراسة تطبيقية على الشركات العاملة في عزل الأسلاك بالورنيش

الملخص EN

The study aimed to identify the effect of developing customer loyalty system on improving the competitive position on insulated wires companies in Egypt.

Through studying the effect of dimensions of customer loyalty system (fast responses for complains, after selling services, customer credit system, customer rewards and customer compensations) on improving competitive position through its dimensions (cost, quality, perceived value and trust).

The researcher used the descriptive-analytical method for this purpose and relied on the survey list as the main tool for data collection.

The research population consists of 150 customers of traders that work in distributing products in Egypt.

The statistical package for the Statistical Analysis of Social Sciences (SPSS) was used for data entry and analysis.