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Indigenizing telecommunication products and services : the case of the Econet company in Lesotho
المؤلف
المصدر
International Journal of Linguistics, Literature and Translation
العدد
المجلد 3، العدد 8 (31 أغسطس/آب 2020)، ص ص. 205-211، 7ص.
الناشر
تاريخ النشر
2020-08-31
دولة النشر
المملكة المتحدة
عدد الصفحات
7
التخصصات الرئيسية
الملخص EN
This paper seeks to explore Sesotho-named products and services of the Econet Lesotho Telecommunication Company (ELTC).
Lesotho has two official languages, namely Sesotho and English.
The former is the mother tongue and national language of the majority of the population, while the latter is a second official language.
As a second official language, English serves as the language of business, education, and law.
However, there seems to emerge a new trend in the marketing industry in Lesotho in as far as language use is concerned.
Some companies have resorted to naming their products in Sesotho.
Using interviews and company brochures, I collected data as in Sesotho-named products of the ELTC to explore the motivation and implication for their naming in Sesotho.
The names are then analyzed for their morphological status.
I argue that in naming the products in Sesotho, the company does not only convince customers to buy the products, but it also makes them like and own the products.
It is also not just a marketing strategy but is an effort to indigenize the products and a contribution to the development of the Sesotho language.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Madira, Thetso. 2020. Indigenizing telecommunication products and services : the case of the Econet company in Lesotho. International Journal of Linguistics, Literature and Translation،Vol. 3, no. 8, pp.205-211.
https://search.emarefa.net/detail/BIM-1497172
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Madira, Thetso. Indigenizing telecommunication products and services : the case of the Econet company in Lesotho. International Journal of Linguistics, Literature and Translation Vol. 3, no. 8 (2020), pp.205-211.
https://search.emarefa.net/detail/BIM-1497172
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Madira, Thetso. Indigenizing telecommunication products and services : the case of the Econet company in Lesotho. International Journal of Linguistics, Literature and Translation. 2020. Vol. 3, no. 8, pp.205-211.
https://search.emarefa.net/detail/BIM-1497172
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references : p. 210-211
رقم السجل
BIM-1497172
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
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