فيلولوجيا التأثير والاقناع في تصميم مطبوعات الحملات الانتخابية في العراق

الملخص EN

The current study implemented factors to achieve influence and persuasion in the design of election campaign publications as a theme, and to observer the strengths and weaknesses in achieving its set goals, by analyzing a set of models used in different local election campaigns, to reach real standards that contribute to the success of the electoral campaign at the practical level.

The fact that most of the designs used in those campaigns lack the elements of success and contradict the concept of design, which defines the design process as the creative work that serves its purpose, and because the design in this aspect is not based on the taste aspect in choosing the most beautiful images, colors and texts, so the title of that study was : (The philology of influence and persuasion in the design of election campaign publications), which was summarized by the following question: - To what extent do publication designs include factors to achieve influence and persuasion in electoral campaigns?