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Online fake news and the resurgence of the magic bullet theory : a study of media propaganda during the 2019 Nigeria general elections
المؤلفون المشاركون
Endong, Floribert Patrick C.
Eumole, Princess E.
المصدر
The North African Journal of Scientific Publishing
العدد
المجلد 1، العدد 2 (30 إبريل/نيسان 2023)، ص ص. 69-76، 8ص.
الناشر
الأكاديمية الإفريقية للدراسات المتقدمة
تاريخ النشر
2023-04-30
دولة النشر
ليبيا
عدد الصفحات
8
التخصصات الرئيسية
الملخص EN
The paradigm stating that (media) propaganda is powerful enough to spur audiences (the electorates) into acting in ways that are beneficial to the propagandists, has been subject to controversy since the 1930s.
in effect, many studies in mass communication have sought – and succeeded – to show the weaknesses of this “one-step communication flow” model/theory.
such studies have demonstrated that the media could not have the immense powers (to do and undo) as assumed by proponents of the Magic Bullet theory.
using secondary sources and critical observations, this paper shows how the magic bullet theory continues to be a relevant interpretative tool for discussing the behavior of media audiences during election period.
the paper particularly argues that the impactful use of media propaganda (particularly fake news on social media) during Nigeria’s 2019 elections has demonstrated that the Hypodermic Needle theory continue to be a relevant theory in mass media studies.
in effect, during the election, it was observed that members of the main parties in competition as well as aides of contesting political candidates used fake news on social media to tremendously influence the electoral judgments of Nigerian voters.
internet-based rumors of Buhari’s demise for instance had such great influence that the APC devoted serious efforts during its campaigns to debunk the allegations.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Endong, Floribert Patrick C.& Eumole, Princess E.. 2023. Online fake news and the resurgence of the magic bullet theory : a study of media propaganda during the 2019 Nigeria general elections. The North African Journal of Scientific Publishing،Vol. 1, no. 2, pp.69-76.
https://search.emarefa.net/detail/BIM-1505309
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Endong, Floribert Patrick C.& Eumole, Princess E.. Online fake news and the resurgence of the magic bullet theory : a study of media propaganda during the 2019 Nigeria general elections. The North African Journal of Scientific Publishing Vol. 1, no. 2 (Apr. / Jun. 2023), pp.69-76.
https://search.emarefa.net/detail/BIM-1505309
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Endong, Floribert Patrick C.& Eumole, Princess E.. Online fake news and the resurgence of the magic bullet theory : a study of media propaganda during the 2019 Nigeria general elections. The North African Journal of Scientific Publishing. 2023. Vol. 1, no. 2, pp.69-76.
https://search.emarefa.net/detail/BIM-1505309
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references : p. 75-76
رقم السجل
BIM-1505309
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
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