فعالية سياسية المنتج الدولي ودورها في تنمية الحصة السوقية للمؤسسات الاقتصادية بالأسواق الدولية: دراسة تطبيقية حول المؤسسات الجزائرية المصدرة للإسمنت

الملخص EN

This study aims to recognize the product policies of international markets and their role in raising the market share of economic institutions to examine this relationship, the results obtained from the study of Algerian cement institutions active in international markets have been analysed.

where did the results find a correlation between product mix policy and stereotyping and adjustment policy and various product life cycle policies in raising the market share of economic enterprises within the Ansofleng (products / markets) strategy.