مصفوفة BCG وتحليل السياحة بالجزائر: السياحة الوافدة 2017-2018

الملخص EN

The BCG matrix is a matrix that helps to manage the strategic portfolio of the company by making effective strategic decisions and determining its das.

our research aims to determine the position of different DASS of tourist arrivals to Algeria according to the growth of market segments and their relative market shares, determination of priority action areas.

applying the BCG model to Algerian tourist arrivals by region allows us to see that a portfolio characterized by two stars (Africa / Asia) presents a dilemma (Europe) and dead weights (Americas).