التسويق الإلكتروني كخيار للدخول للأسواق الدولية

الملخص EN

This study has aimed to highlight the role and importance of e-marketing for Algerian economic companies and its use as a tool that helps and facilitate to expand their markets and enter global markets.

the study has included a convenient sample of employees of Algerian companies active in the field of international trade, the study has concluded that there is a strong and significant correlation between e-marketing as a tool and entering international markets as a strategic goal for the company, and also has found a significant effect of the e-marketing as an independent variable on entering international markets as a dependent variable, this study has recommended the need to pay more attention to the e-marketing tools, keep up with their evolutions in Algerian companies.