دور العولمة الثقافية في التأثير على سلوك المستهلك من خلال وسائل الإعلام والاتصال: البرامج التلفزيونية أنموذجا

الملخص EN

This study aims to explain the concept of cultural globalization based on its goals and objectives and the means and tools it uses, in addition to identifying consumer behavior and knowing the internal and external factors affecting it, and finally clarifying the role played by the media, especially satellite channels, in influencing consumer behavior.

the study reached results, the most important of which are: globalization of various types and forms has developed thanks to the means of modern communication and media technology, which has made it an influential force on the purchasing decision of the consumer, and satellite channels and television programs contribute to the formation of an image for the consumer.