أثر إدارة علاقات الزبائن على السلوك الشرائي لعملاء شركات الاتصال الجزائرية

الملخص EN

This paper seeks to determine the impact of customer relationship management on the purchasing behaviour of customers of Algerian telecommunications companies.

the study was determined by an independent variable represented by (customer relationship management), and a dependent variable defined by (purchasing behaviour).

that there is an effect of the two dimensions of customer relationship management (customer knowledge management, and customer relationship management related to technology) on purchasing behaviour.

and there is no effect of the two dimensions of customer relationship management (focusing on the customer, and organizing customer relations) on buying behaviour.