أبعاد التسويق بالعلاقات وتأثيره في تحقيق ولاء الزبون: دراسة حالة مؤسسة اتصالات الجزائر

الملخص EN

The research aims to identify the relationship marketing and its role in achieving and building customer loyalty at the Algeria telecom in Tlemcen by using the relationship marketing scale and dimensions, which consists of six dimensions: (communication, commitment, trust, sympathy, reciprocity, common values),.

in this study, we relied on the descriptive analytical approach, and we also used the questionnaire as a tool for collecting information and data from the sample members, so that their number reached 100.

the results of the study showed that customers have loyalty to the services provided by the Algeria telecom in Tlemcen.