واقع الإعلام الرقمي داخل أقسام العلاقات العامة في المصارف التجارية : دراسة على القائم بالاتصال

الملخص EN

The study aims to identify the effect of digital media of the communicator within the public relations departments in commercial banks, and this importance increases in that it is one of a few researches that deals with the reality of digital media within the public relations departments in commercial banks.

Thus, the problem of the study becomes crystallized in an attempt to identify communicator's use for social media networks and the extent to which they are used as a source of information.

The researcher used the comprehensive survey method and (47) forms were distributed to communicators within the public relations departments of the public commercial banks only, in the context of eighteen questions.

The study reaches a number of results, the most important of which is communication with different administrative levels through digital means in an average manner.

The study also shows that the digital media contributes in an average manner in attainment of the objectives and providing the information required for business success within banks.