دراسة مقارنة لمعايير الاختيار والشراء وممارسات العناية وتأثيرها على خواصها الجمالية والوظيفية والاقتصادية للملابس ذات العلامة التجارية المحلية والعالمية

الملخص EN

This research was conducted with the aim of a comparative study of selection and purchase criteria and care practices and their impact on the aesthetic, functional and economic properties of local and international branded clothing.

the experimental study, which consisted of a sample of t-shirts from international and local brands, in a uniform color, which is the gray color.

the research data was collected through a questionnaire whose data were completed in the personal interview of the respondents in the field sample to evaluate the aesthetic, functional and economic criteria for choosing international and local brands and ways to take care of them.

for international and local clothing brands, which reflect the aesthetic, functional and economic standards of international and local clothing brands.

to achieve the research objectives, the data were processed statistically using the SPSS program (ver.

22) to calculate percentages, frequency, arithmetic mean, standard deviation, relative weight, simple correlation coefficient, and the (T) test.

the research results included the following: 1.

results of the field study: a- there is a significant correlation at the probabilistic level 0.01 between age and the factors affecting the purchase of local brands, and between the education of the mother and the places of purchase of local brands, and between the average household income and both times of purchase for international brand types of purchase and where to buy local brands, b- there is a significant correlation at a probabilistic level (0.05) between the educational status of the respondents and the types of clothing for local brands, and between the social status of the respondents and the places of purchase and selection criteria for international brands, and between the level of education of the mother and reasons for interest and purchase criteria for local brands, and between the region of residence and both from the care practices of international and local brands, between the original origin and the local care practices, and between the average family income and each of the influencing factors and selection criteria for local brands.

c- there is a significant correlation at a probabilistic level (0.05) between the problems that can appear from clothes and the level of family income, and between the total standards of clothing and both the area of residence and the average family income, and between the total of the respondents' responses and both the area of residence and the average family income.

d- there is a significant relationship at the probabilistic level of 0.01 between each of the international and local branded clothes for each of the reasons for interest, purchase times, types of clothing, selection criteria, care practices, and the total practices of the respondents.

e- there is a significant relationship at the probability level of 0.05 between each of the international and local branded clothes for the factors affecting the purchase process.

2.

the results of the pilot study: a- there is a highly significant relationship at the probability level (0.01) between the types of brands of washed clothes and the weight per square meter for them (natural characteristics).

b- the results also showed that there was no significant relationship between the number of washing times for each type of clothing brand under study and the strength of the explosion (mechanical properties).

c- the results also showed that there was no significant relationship between the number of washing times for each type of clothing brand under study and the topper (mechanical properties).

d- there is no significant relationship between the effect of washing and acid perspiration or alkaline perspiration in terms of change or staining of the types of clothing brands under study (chemical properties).