وعى المستهلكين بممارسات الخداع التسويقي وعلاقته بأنماط السلوك الشرائي في ظل التسوق الإلكتروني

الملخص EN

The main objective of the research is to study the awareness of a sample of consumers of the practices of marketing deception in some fields (clothing, food, cosmetics, medicine, housing and its accessories) and its relationship to buying behavior patterns (luxury buying behavior, moderate buying behavior and buying behavior waste) in the context of electronic shopping.

the current research followed the descriptive analytical approach, and the research sample consisted of (1200) consumers who were chosen in a purposeful, coincidental manner from different social and economic levels.

the research tools included the general data form, the awareness questionnaire of marketing deception practices, and the random behavior patterns questionnaire.

the results showed a positive correlation between consumers' awareness of marketing deception practices in its dimensions and purchasing behavior patterns in its axes in light of e-shopping at a significance level of 0.01.

the researcher recommends that specialists in the field of home management and institutions prepare research studies and counseling programs for consumers of different levels, provided that these programs are prepared using modern educational and technological means commensurate with the current situation in light of what the country is going through, such as the use of electronic programs across different platforms in order to develop the culture of consumers marketing fraud and deception practices in various fields and their impact on purchasing behavior patterns.