Tell the truth or keep silent : a critical study of ethical advertising through Malaysian advertising self-regulation system
المؤلفون المشاركون
Jafar, Nur Hanan Muhammad
Adnan, Hamidi Muhammad
المصدر
العدد
المجلد 12، العدد 2 (31 ديسمبر/كانون الأول 2022)11ص.
الناشر
تاريخ النشر
2022-12-31
دولة النشر
ماليزيا
عدد الصفحات
11
التخصصات الرئيسية
الملخص EN
Consumers are often subjected to various forms of non-ethical content, such as overclaiming, misleading facts and advertisers' misleading promises.
When advertising contains offensive information, it may cause harm to the consumers relying upon it.
Moral conflicts arise when advertisements lose their informative value and become merely propaganda for the profit of products and services.
Advertisers easily produce advertisements displaying a culture that is not appropriate according to the morality principles of the nation.
This paper discusses Malaysia's framework for self-regulation to control the safety of consumers and the obligation of professionals to help consumers from the perspectives of the truthfulness value of the advertising content and authenticity values of the advertisers.
This study aims to examine how Malaysia's self-regulation system embraces the principles of truthfulness and authenticity in their messages.
The data were obtained from five (5) Malaysian Advertisement Self-regulations (MASR) model through content analysis.
The software NVivo 12 is used to conduct themes and sub-themes.
The findings indicate an increasing prevalence on the values of truthfulness but do not stress the authenticity values when assessing the concepts that must be considered in the advertising field to reduce adverse commercial issues.
© 2022, Global Journal Al-Thaqafah.
All Rights Reserved.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Jafar, Nur Hanan Muhammad& Adnan, Hamidi Muhammad. 2022. Tell the truth or keep silent : a critical study of ethical advertising through Malaysian advertising self-regulation system. Global Journal Al Thaqafah،Vol. 12, no. 2.
https://search.emarefa.net/detail/BIM-1519051
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Jafar, Nur Hanan Muhammad& Adnan, Hamidi Muhammad. Tell the truth or keep silent : a critical study of ethical advertising through Malaysian advertising self-regulation system. Global Journal Al Thaqafah Vol. 12, no. 2 (Dec. 2022).
https://search.emarefa.net/detail/BIM-1519051
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Jafar, Nur Hanan Muhammad& Adnan, Hamidi Muhammad. Tell the truth or keep silent : a critical study of ethical advertising through Malaysian advertising self-regulation system. Global Journal Al Thaqafah. 2022. Vol. 12, no. 2.
https://search.emarefa.net/detail/BIM-1519051
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
رقم السجل
BIM-1519051
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر