Enhancing domestic tourism by using mobile applications: Egyptian tourists' perspective

الملخص EN

Domestic tourism is considered a crucial aspect of the social and economic growth of any country.

furthermore, many countries are giving domestic tourism more attention specifically after the pandemic of COVID-19.

nowadays people use mobile phones and mobile applications to search, exchange information, buy and sell products and services and much more.

domestic tourism performs an important role in the Egyptian tourism industry.

recently, the Egyptian government is giving more attention to marketing and promoting domestic tourism.

apparently, Egypt has witnessed in the past few years massive improvements in internet networks generally and mobile applications specifically, this all due to the upgrading to the 4G networks.

however, limited research has been conducted on the usage of mobile phones or mobile apps in enhancing domestic tourism.

this study examines the validity of using mobile apps to enhance domestic tourism in Egypt from tourists’ perspective.

a questionnaire is designed to measure how domestic tourists accept the use of mobile apps through their domestic trips.

moreover, an online observation was used to investigate all the Egyptian mobile apps used for the tourism purpose whether on app store or Google play.