دور التصميم الجرافيكي في الاحتفاء بالحدث الثقافي ومدي تأثيره على نجاحه: دراسة تحليلية لنماذج عالمية وعربية

الملخص EN

In a world dominated by different ideas, graphic design has an effective role in development and other roles that fall within the scope of development and influence on the individual and society with the development of needs and necessities, so there will be a response called for by the lived design necessity in a way that enhances the intellectual concept according to its specificity and uniqueness, with its tradition and legacy, which comes its effectiveness stems from intentionality and the ability to communicate the ideas, visions, and meanings of the artwork to the recipient by using the designer’s skills, fertile imagination, and experience in creating and formulating topics and aesthetic experiences that he presents to others, so that the art of graphic design here is the bridge of communication between the designer and the audience of the recipient.

graphic design is the language of visual communication graphic design is one of the most important languages of dialogue between peoples and societies that promote civilized interaction by opening up to the other world with its cultural and artistic creations.

it has a fundamental role in shaping the artistic and cultural environment of society, in addition to its functional role as a community communication tool that has the character of the masses.

the research aims to shed light on the role of advertising and its relationship to awareness and social transformations and the means of using it in promoting visual culture, as it is a form of visual communication for exchanging information and ideas, responding to local and global issues and promoting products and services, and it is considered the most powerful form of contemporary graphic and the most influential.