التخطيط في العلاقات العامة وانعكاسه في تعزيز ثقة الجمهور الخارجي: دراسة ميدانية للمؤسسات اتصالات الجزائر: وكالة الجلفة

الملخص EN

Communication institutions need public relations.

one of their tasks is to save institutions from the risk of failure, so that they are considered the first line of defense of the institution, develop them periodically in line with the nature of the target audience and use meaningful planning.

through the public relations department, the institution can add value to its services to become more valuable and interested in the public.

(customers), all of which is in order to possess an exclusive competitive advantage and prove its presence in society.

as the public relations department of the institution and its relations with other institutions is also concerned with the external audience of the enterprise, the first task is that it is known to the institution to the outside audience through visual or written means, meetings, seminars or any other means used.