آليات تأويل الرسالة الإشهارية في ظل اللسانيات العرفانية: إشهار قهوة أروما-أنموذجا

الملخص EN

Advertising is the main driver of many commercial operations.

it is a purposeful strategic plan by the marketer to attract the attention of the recipient and direct it to the utilitarian value of the product and push him to the acquisition process.

we decided to search, in this scientific paper, the degree of the perception and comprehension about the recipient of the content of the advertising message about the product (aroma coffee) according to the latest knowledge theories in the field of linguistic research.