عقلنة السلوك الاستهلاكي من منظور القيم الدينية

الملخص EN

Consumer behavior refers to the study of people, groups, institutions and all activities related to the use and purchase of goods and services, and includes the relationship of consumer responses and attitudes through the purchasing behaviour.

the behaviour of the Muslim consumer in the light of the Islamic economy stems from several controls and values.

its aim is to achieve benefit from every consumption process.

but, this does not neglect the freedom of choice of goods and services that he wants to consume within the circle of available goodies and blessings.

the Muslim consumer is supposed to be an adult and aware and Islam, through its solid ground, provided him with the path of rationalization and rationality this study shows us that the purpose of consumption in the Islamic economy is to achieve religious and worldly interests, and that the rationalization of consumer behaviour is defined within controls that we do not find in positive economics, through a set of values and practices.