Rhetorical discursive strategies of Islamic state posts on Facebook

الملخص EN

This article investigates and identifies the concept of the self-other representations in Islamic state (is) posts on the Facebook site.

the data involved in twenty posts need to be analyzed qualitatively.

the study is conducted based on Fairclough’s critical discourse analysis (CDA) (1995) approach and van Dijk’s (2006) ideological square model (ISD).

the article concluded that is uses several discursive techniques to positively represent the group to the public, while they negatively represent the Muslims and non-Muslims.

is deployed several rhetoric strategies to legitimatize its arguments, including actor description, authority, categorization, comparison, generalization, hyperbole, and lexicalization.