الإشهار الإلكتروني كآلية لتعزيز صورة العلامة التجارية لمؤسسة موبيليس: دراسة ميدانية لعينة من مستخدمي-الفايسبوك

الملخص EN

This study aims to highlight the role of e- advertising in enhancing the brand image of mobilis institution through the Facebook site, as its importance increases with the competition and the technological development in the services sector, through our field study on a sample of followers of Mobilis page through the (Facebook) site.

and we concluded that electronic advertising has an effective role in promoting the company's goods and services, through the information it provides, which contributed to enhancing its image among its customers through Facebook space.