A new normal-purchasing seafood online: an investigation of consumers’ purchase intention
المؤلفون المشاركون
Goh, Yen Nee
Tan, Chia Ying
Ting, Mao Seng
المصدر
العدد
المجلد 2022، العدد (s) (28 فبراير/شباط 2022)10ص.
الناشر
تاريخ النشر
2022-02-28
دولة النشر
ماليزيا
عدد الصفحات
10
التخصصات الرئيسية
الملخص EN
Grocery nowadays offers fresh and frozen seafood to people in Malaysia on the internet platform.
The phenomenon is driven by the growing seafood industry market with 17.4 percent compound annual growth (CAGR).
Besides, the phenomenon also helped the rising trend statistics for online retailing as well as the growing market of online grocery.
The purpose of this article is to study the direct relationship between the determinants (Attitudes, Freshness, Product Variety, Perceived Risk, Perceived Novelty, and Trust) and online purchase intention towards purchasing fresh seafood.
This study also intends to examine the mediating effect of attitudes between the determinants (Perceived Usefulness and Perceived Ease of Use) and online purchase intention towards seafood.
Data from 202 samples are collected and analysed using the partial least square methodology via an online survey.
The findings showed that attitudes were significantly affected by perceived ease of use and perceived usefulness.
Furthermore, Attitudes and Perceived Novelty, freshness, and Trust have a significant effect on online purchase intention of seafood, whereas Product Variety has insignificant effect on purchasing seafood by ordering online.
It is also proposed that attitudes have significantly mediated the effects of perceived usefulness and Perceived Ease of use on online purchase intention of seafood.
The findings have significant implications for Seafood Company to provide an efficient and effective online grocery website based on the need of online customers.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Tan, Chia Ying& Goh, Yen Nee& Ting, Mao Seng. 2022. A new normal-purchasing seafood online: an investigation of consumers’ purchase intention. Global Journal Al Thaqafah،Vol. 2022, no. (s).
https://search.emarefa.net/detail/BIM-1543704
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Goh, Yen Nee…[et al.]. A new normal-purchasing seafood online: an investigation of consumers’ purchase intention. Global Journal Al Thaqafah Special issue (Feb. 2022).
https://search.emarefa.net/detail/BIM-1543704
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Tan, Chia Ying& Goh, Yen Nee& Ting, Mao Seng. A new normal-purchasing seafood online: an investigation of consumers’ purchase intention. Global Journal Al Thaqafah. 2022. Vol. 2022, no. (s).
https://search.emarefa.net/detail/BIM-1543704
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
رقم السجل
BIM-1543704
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر