التفاعل الدعوي عبر وسائل التواصل الاجتماعي: دراسة استطلاعية على الأئمة في محافظتي طولكرم وقلقيلية

الملخص EN

This research aims to highlight the utilization of social media as a platform to perform Da’wah (promoting Islamic principles), and examine the realities of such utilization by the Muslim clergy, the extent to which they perceive its’ significance and the interaction of their audience with their Da’wah posts.

The problem that this study addresses is the lack of research on the topic of Muslim clergy’s use of social media in Da’wah, how they perceive them and how motivated are they to acquire the skills needed to use social media properly.

The research adopts the Analytical Descriptive Approach, in order to analyze the subject matter by studying a representative sample of the Muslim Imams in Tulkarem and Qalqilia regions, and analyzing their responses to a questionnaire designed for this purpose.

The research concluded that Imams have a positive attitude towards the use of social media in their Da’wah efforts in terms of its’ importance, legitimacy and how beneficial it can be.

It also showed that the recipients and audience have positive responses and are generally influenced by the Da’wah materials.

Finally, the results indicate that Imams are highly motivated to improve their skills in using social media in Da’wah efforts.