التخطيط الاستراتيجي وأثره في تحقيق التنمية السياحية المستدامة

الملخص EN

phenomenon introduced by mankind itself, and therefore it is difficult to determine the true beginning of it, although as a phenomenon that has taken shape as a concept and economic activity, and a social phenomenon, with the beginning of the Renaissance, and in light of the agricultural and industrial revolutions in European societies.

Therefore, the tourism and travel industry is the second largest in the world, and it is expected that there will be more growth and prosperity in the near tomorrow to become the largest global industry, at least in terms of invested capital and labor, as the volume of tourism economic activity reached about 4.4 billion dollars, and is estimated The number of jobs created by the tourism industry reached about 231 million jobs in 1998.

The volume of tourism economic activity in 2010 is estimated at $ 10.000 billion of total demand, in addition to providing 328 million jobs.

Many countries of the world depend on their tourism resources to evaluate their economic lives and their national income, as these resources constitute the largest proportion of this income to achieve for their children a single high-value income, although they may not have prominent tourist attractions and landmarks.

But it was able in one way or another to create tourist opportunities and prepare trained cadres for this activity.

It also managed to attract capital capable of investing in this field and created conditions for it to create huge projects that led to the achievement of great job opportunities, which caused a complete economic cycle that revived its weak economies.

What is the impact of strategic planning on sustainable tourism development? To clarify the achievement of the research objectives, we have relied on the descriptive analytical approach to the most important of the contents in Arab and foreign books and references, periodicals, statistics and official reports related to the research literature.

Most writers and researchers agree that the basis of strategic planning is regular operations that focus on the future, as well as allocating available resources with assessment of opportunities and pointing threats, as well as defining marketing goals, formulating the plan and implementing it to obtain an advantage by which the organization improves its competitive position.

The writers and researchers differed views on the steps to be determined for the strategic planning process, but the models that were presented were characterized by their coverage of the main activities with differences in terms of details and degree of complexity due to the difference of organizations in the method and approach they follow in the strategic planning process as well as the different nature and size of activity for each organization.