إعداد استراتيجية لإدارة قناة المسار الفضائية بناء على انموذج SWOT: دراسة تحليلية

الملخص EN

The media institutions in the modern era are considered one of the interfaces of the developed countries and modern societies, and all that these institutions developed and used technology, techniques, equipment and modern devices whenever reflected on the modernity and keeping pace with the new world, but these institutions face many problems and difficulties associated with the message, vision and goals of media institutions, especially after The rapid progress in the field of modernization and development of media institutions, which prompted them to adopt the best methods, methods and practices to achieve their goals because the success of the institution and its ability to achieve its goals, maximize its wealth and achieve fame.

This research deals with the competitive forces that the organization faces a great challenge in front of its competitors, as it carries with it new threats other than the existing competitive situation.

Strategy is the process that includes setting, designing, and then implementing long-term goals that lead to the organization achieving the basic goals.

Therefore, the strategy is the starting point for senior management in drawing and implementing its plans and activities.

Thompson & et_al: 2010 describes it as the organization’s management action plan to manage work and implement instructions, that is, it is the competitive moves and business entrance implemented by the organization’s manager in order to grow business, attract customers and make them happy, compete successfully and achieve standards.

target of organizational performance.