Impact of the outbreak of the COVID-19 virus on online compulsive buying obsession in Alexandria governorate

الملخص EN

In conjunction with the COVID-19 pandemic, consumer purchasing behavior has been greatly affected and prompted many consumers to turn to electronic commerce causing purchasing obsession to sector of them, or what is known to some as compulsive buying.

this research aims to determine the impact of the COVID-19 virus on online compulsive buying obsession.

the data was collected by online questionnaire by accident to a sample of 155 consumers.

the results showed a positive correlation with statistical significance at 0.01 between each of online purchasing practices, motivations in general, price motives, effort motives, personal motives, and product motives with compulsive buying obsession.

there were also significant differences at the probability level of 0.01 between each of the average levels of online purchasing practices and the average levels of motivation according to the level of compulsive buying obsession.

also, there was a significant difference in the change in both online purchasing practices and motivations before and after the COVID-19 pandemic at the probability level of 0.05 and the differences were in favor after the pandemic.

additionally, a significant impact of both online purchasing practices and motivation levels after the COVID-19 pandemic on compulsive buying obsession at the probability level of 0.01.