تأثير جودة الخدمات المصرفية على سمعة البنوك الجزائرية

الملخص EN

This study aims to measure the impact of the quality of banking services on the reputation of Algerian banks from the customer's point of view.

In order to achieve the objectives of the research, the descriptive curriculum was used to list the literature of the study variables, as well as the survey using the questionnaire to collect data and then process them using the social science Statistical Package program (SPSS) to answer the study's questions and the test their imposition, One of the most important results reached is that the quality of banking services has a positive moral impact on Algerian banks' reputation from the customer point of view.