تقييم هيكل السوق لمحصول البطاطا والصعوبات التسويقية التي تواجه التجار في سوق الجملة بدمشق

الملخص EN

The study was conducted in season (2018-2019) in the wholesale market for agricultural products in Damascus (Syria) through a simple random sample that included 50 wholesalers and 100 smaller wholesalers of potato.

The aim of the research was to evaluate the market structure and determine market concentration of potato in addition to conduct an analysis of marketing difficulties facing merchant.

The results also showed that potato market is relatively concentrated and therefore less competitive (oligopoly), as Gini coefficient for wholesalers reached 0.602 and for smaller wholesalers 0.519.

The Lorenz curve also showed that small the wholesalers were closer to the equal line than the wholesalers, meaning that they were more competitive than the wholesalers despite the oligopoly.

The results also showed that the most important difficulties faced by respondents were the high marketing costs.and 70% of respondents found that the procedures for obtaining a business license to conduct their business were complex and costly.

It is concluded from the research that potato wholesale market structure suffers from several difficulties.

and it can be made more competitive by facing oligopoly, in addition to reducing marketing costs, especially transport and storage ones.