Green marketing in public libraries is a catalyst for sustainable development: Yahia Bouaziz library in Mascara

الملخص EN

This article discusses the role of public libraries in Algeria as marketing tools and strategic partners in achieving sustainable development through environmental practices.

it examines the importance of this transformation and its goals through a case study of the “Yahya Bouaziz” Public Library, which serves as an applied model for achieving green transformation and its impact on libraries’ performance and community participation.

using a descriptive analytical method, the research highlights the integration of sustainability principles into library strategies and how green transformation can positively impact the environmental, social, and economic elements of both the library and the surrounding community.

the study emphasizes the importance of environmentally friendly methods in improving the library’s performance and image and successfully contributing to achieving sustainable development.

this study concluded that the Yahya Bouaziz public library has the capabilities that enable it in the future to be a green library and contribute to achieving sustainable development goals, serving the environment and providing green services, improving community interaction with the library based on environmental awareness, and enhancing sustainability in its performance.

in addition, green transformation can enhance its ability to achieve sustainable development goals and meet the aspirations of beneficiaries and society in the long term.